Year
2024
Client
Coolmate
Category
Brand Concept
Product Duration
3 Months
In 2023, when I first started working at Coolmate, the company had an annual revenue of around 300 billion VND, with a relatively positive growth rate. As an Art Lead, I was assigned the task of collaborating with the brand’s Brand Manager to develop a project that would completely revamp the brand’s visual identity, aiming to enhance image quality and ensure a more contemporary appeal.
The edges were rounded, incorporating the Bento style—an Apple-inspired success—to enhance modernity.
Coolmate embraces minimalism, technology, and a user-centric approach. Therefore, its design style and brand spirit must be truly lean, with a strong focus on user experience.
The font is bold and sturdy, reflecting consistency in brand spirit—balancing masculinity with a sleek, distinctive look.
