BASED IN HANOI,
VIETNAM
Available ALL AROUNd
worldwidE
CREATIVE DIRECTOR
+ ART CONSULTANT


01
方式
Three Phases
方式
Three Phases
I'm SONNY VU Based in HANOI, VIETNAM.
I'm SONNY VU Based in HANOI, VIETNAM.
I craft visuals that tell stories, evoke emotions, and connect brands with their audience.
Brand Concept
Crafting impactful brands identity that drive growth and success.
Brand Concept
Crafting impactful brands identity that drive growth and success.
Brand Concept
Crafting impactful brands identity that drive growth and success.
Brand Concept
Crafting impactful brands identity that drive growth and success.
Creative Design
My creative design services focus on crafting visually striking, brand-driven concepts that captivate audiences and elevate your identity.
Creative Design
My creative design services focus on crafting visually striking, brand-driven concepts that captivate audiences and elevate your identity.
Creative Design
My creative design services focus on crafting visually striking, brand-driven concepts that captivate audiences and elevate your identity.
Creative Design
My creative design services focus on crafting visually striking, brand-driven concepts that captivate audiences and elevate your identity.
Marketing Campaign
Turning ideas into impact, weaving strategy into every story.
Marketing Campaign
Turning ideas into impact, weaving strategy into every story.
Marketing Campaign
Turning ideas into impact, weaving strategy into every story.
Marketing Campaign
Turning ideas into impact, weaving strategy into every story.
02
作品集
2019 - 2025
作品集
2019 - 2025
selected works
My creative spirit comes alive in the digital realm. With nimble fingers flying across the device.
03
我是谁
自2019年以来
我是谁
自2019年以来
More About
sonny©
More About
sonny©



I'M A CREATIVE DIRECTOR IN HANOI, SHAPING VISIONS INTO EMOTIONS AND BRANDS INTO EXPERIENCES.
I'M AN INNOVATIVE DESIGNER AND DIGITAL ARTIST IN TOKYO. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN SHINES THROUGH IN MY WORK.
I'M AN INNOVATIVE DESIGNER AND DIGITAL ARTIST IN TOKYO. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN SHINES THROUGH IN MY WORK.
我是河内的创意总监, 将愿景化为情感, 将品牌塑造为体验。
04
服务
快速配送
服务
快速配送
my
Services
Discover our range of services designed to elevate your brand to next level.
01
Brand Identity & Brand Concept
Crafting a unique visual and strategic foundation that defines a brand’s essence, voice, and presence.
02
Creative Design
Transforming ideas into compelling visuals that communicate, inspire, and elevate brand experiences.
03
Full Design Package
Creating impactful and functional packaging that enhances brand identity and elevates the customer experience.
04
Creative Project Management:
Overseeing the planning, execution, and delivery of creative projects to ensure efficiency, innovation, and strategic alignment.
01
Brand Identity & Brand Concept
Crafting a unique visual and strategic foundation that defines a brand’s essence, voice, and presence.
02
Creative Design
Transforming ideas into compelling visuals that communicate, inspire, and elevate brand experiences.
03
Full Design Package
Creating impactful and functional packaging that enhances brand identity and elevates the customer experience.
04
Creative Project Management:
Overseeing the planning, execution, and delivery of creative projects to ensure efficiency, innovation, and strategic alignment.
01
Brand Identity & Brand Concept
Crafting a unique visual and strategic foundation that defines a brand’s essence, voice, and presence.
02
Creative Design
Transforming ideas into compelling visuals that communicate, inspire, and elevate brand experiences.
03
Full Design Package
Creating impactful and functional packaging that enhances brand identity and elevates the customer experience.
04
Creative Project Management:
Overseeing the planning, execution, and delivery of creative projects to ensure efficiency, innovation, and strategic alignment.
01
Brand Identity & Brand Concept
Crafting a unique visual and strategic foundation that defines a brand’s essence, voice, and presence.
02
Creative Design
Transforming ideas into compelling visuals that communicate, inspire, and elevate brand experiences.
03
Full Design Package
Creating impactful and functional packaging that enhances brand identity and elevates the customer experience.
04
Creative Project Management:
Overseeing the planning, execution, and delivery of creative projects to ensure efficiency, innovation, and strategic alignment.


05
灰色之声
自2019年以来
灰色之声
自2019年以来
Turning ideas into art, stories into visual poetry, and brands into unforgettable experiences.













06
//Stats
Fun Facts
//Stats
Fun Facts
Projects done
Projects done
Projects done
years of experience
years of experience
years of experience
Happy clients
Happy clients
Happy clients
Happy clients
07
体验
自2019年以来
体验
自2019年以来
EXPERIENCE
COOLMATE
Creative Director - Head of Art & Visual Apartment
2023 - Present
Responsible for Brand Visual Guideline and all Owned-Channel Visualization. Contributing to long-term visual direction. Key Visual & Concept Development for campaigns. Model & KOLs Booking Management and Cost Management. Collaborate with the Content Team to create Key Visuals & Landing Pages for seasonal campaigns. Develop Digital Key Visuals for Sales & Thematic Campaigns.
COOLMATE
Creative Director - Head of Art & Visual Apartment
2023 - Present
Responsible for Brand Visual Guideline and all Owned-Channel Visualization. Contributing to long-term visual direction. Key Visual & Concept Development for campaigns. Model & KOLs Booking Management and Cost Management. Collaborate with the Content Team to create Key Visuals & Landing Pages for seasonal campaigns. Develop Digital Key Visuals for Sales & Thematic Campaigns.
COOLMATE
Creative Director - Head of Art & Visual Apartment
2023 - Present
Responsible for Brand Visual Guideline and all Owned-Channel Visualization. Contributing to long-term visual direction. Key Visual & Concept Development for campaigns. Model & KOLs Booking Management and Cost Management. Collaborate with the Content Team to create Key Visuals & Landing Pages for seasonal campaigns. Develop Digital Key Visuals for Sales & Thematic Campaigns.
CMH Agency
Senior Graphic Designer
2022 – 2023
Always-on Soicial Post Key Visual Pitching ideas & Final Excution Our Client : Domino Pizza; Central Retail; Merino; Celano; Orion
CMH Agency
Senior Graphic Designer
2022 – 2023
Always-on Soicial Post Key Visual Pitching ideas & Final Excution Our Client : Domino Pizza; Central Retail; Merino; Celano; Orion
CMH Agency
Senior Graphic Designer
2022 – 2023
Always-on Soicial Post Key Visual Pitching ideas & Final Excution Our Client : Domino Pizza; Central Retail; Merino; Celano; Orion
Lazada Vietnam
Graphic Designer
2021-2022
Digital Key Visual for Sale Campaign & Thematic Campaign on-site.
Lazada Vietnam
Graphic Designer
2021-2022
Digital Key Visual for Sale Campaign & Thematic Campaign on-site.
Lazada Vietnam
Graphic Designer
2021-2022
Digital Key Visual for Sale Campaign & Thematic Campaign on-site.
MAR6 PICTURE
Graphic Desinger/ Fashion Stylist
2019 - 2022
Take reponsiblitly for Film Poster,Social Post, Event&ActivationP OSM,... Createa Shooting Moodboard, Direct Style Guide for every single Concept Shooting. Wardrobe Team Leader of Gai Gia Lam Chieu V Movie (2020),a film which takes about 1M USD Production Cost.
MAR6 PICTURE
Graphic Desinger/ Fashion Stylist
2019 - 2022
Take reponsiblitly for Film Poster,Social Post, Event&ActivationP OSM,... Createa Shooting Moodboard, Direct Style Guide for every single Concept Shooting. Wardrobe Team Leader of Gai Gia Lam Chieu V Movie (2020),a film which takes about 1M USD Production Cost.
MAR6 PICTURE
Graphic Desinger/ Fashion Stylist
2019 - 2022
Take reponsiblitly for Film Poster,Social Post, Event&ActivationP OSM,... Createa Shooting Moodboard, Direct Style Guide for every single Concept Shooting. Wardrobe Team Leader of Gai Gia Lam Chieu V Movie (2020),a film which takes about 1M USD Production Cost.


010
创意总监
顾问
创意总监
顾问
Let'S WORK
TOGETHER
BASED IN Hanoi,
Vietnam

Creative director
Let'S WORK
TOGETHER
BASED IN Hanoi,
Vietnam

Creative director
Let'S WORK
TOGETHER

Let'S WORK
TOGETHER
BASED IN Hanoi,
Vietnam

Creative director